Middle-aged married couples living a comfortable life in suburbia with no dependents. A majority are homeowners.
Suburban Empty Nesters
Older suburban couples with grown-up children.
Ranging in age from lower 50s to mid-60s, these couples have children that have left the nest. Most earn middle to upper incomes and own their homes.
Single suburban homeowners.
More than 75% of these pre-middle-age to middle-age singles own their homes. Income ranges from lower to middle. Education varies from high school or lower to college.
Wide Open Foyers
Suburban families living in large houses.
These well-off married couples with children own their own homes, and the homes are bigger than average. Age ranges from the mid-30s to the upper 50s. Most are highly educated professionals, many with advanced degrees.
Suburban families with low financial pressure.
Monthly costs as a percentage of income are much lower than the national average. Education level varies from high school to college with some holding management positions. Most own their homes.